Syneos Health
BAD CHOLESTEROL
Are you ready to fight these bad guys?!
Animation is an excellent ally in health campaigns, transforming complex concepts into engaging visuals. To discuss "bad cholesterol", we turned LDL-C into characters that must be combated. Based on a model developed by Thomas Dayspring, known as Dr. Lipid, the characters help simplify understanding and awareness of cholesterol issues.
Animation is an excellent ally in health campaigns, transforming complex concepts into engaging visuals. To discuss "bad cholesterol", we turned LDL-C into characters that must be combated. Based on a model developed by Thomas Dayspring, known as Dr. Lipid, the characters help simplify understanding and awareness of cholesterol issues.
Integrating actors into sets with chroma keys, scene environments, and 3D objects creates an immersive experience and ensures a compelling narrative highlighting bad cholesterol's dangers. The goal is to alert lightheartedly about how these lipids behave in our bodies. With organic design, warm colors evoking real human tissue, and captivating characters, we grab attention effectively.
Credits:
Creative Director: Arthur Baden
Commercial Director: Barbara Galvão
Project Management: William Tadeu
Project Producer: Maria Clara Servan
Storyboard: Frederico Infurna
Film Edit: Kelly Porto, Daniel Silva
Art Supervision: Fábio Sanches
Character design: Amilton Macedo, Jhonatan Lechar,
Environment design: Amilton Macedo, Jhonatan Lechar
Character design: Amilton Macedo, Jhonatan Lechar,
Environment design: Amilton Macedo, Jhonatan Lechar
Color script: Murilo Justiniano
Head of 3D: Marcelo Moraes
3D Development Supervisor: Gus Rangel
Character Modeling: Maycon Lopes, Victor Sant’Anna
Environment & Prop Modeling: Rubiano Baskera, Marcelo Moraes, Giovana Novello, Jhassy Bispo, JP Lacerda
Rigging: Thiago Valentim
Lookdev: Gabriel Laranjeiras, Giovana Novello, Italo Campanelli, Rafael Tomazzi, Jhassy Bispo
Tracking 3D: Lucas Bezerra
Simulation: Caio Laundos
Lighting artist: Rafael Tomazzi, Elias Degasperi, Gus Rangel
3D Animation Supervisor: Felipe Assis
Previz: Guilherme Garcia, William Santos, Wil Rhobson, Felipe Assis,.
3D Animation: Alan Patrcik Jr, Yumi Watari, Franciso Leite Junior, Bruno Fabian, Douglas Silva, Odair Martins Jr.,
Video Compositor Artist: Juca Caetano, Filipe Heinen
Still Post Production Supervisor: Ramon Saroldi
Still Post Production Artist: Wend Taylor, Caio Vinicius, Rafael Casagrande
Project director: Arthur Baden
Director of photography: Milton Menezes
Project producer: Maria Clara Servan
Cinematographer: Raphael Boueri
Photographer: Thaiane Lima
Art Director: Karen Maia e Carine Caz
Art Coordinator: Maria Carolina Linhares
Production Coordinator: Lorrana Moreira
Production Assistant: Caroline Vallaperde
Stylist: Renata Rodriguez
Beauty: Fabio Morgado Garcia
Casting: Jorge Paulo de Oliveira Albuquerque
Photo assistant: Diego Lima e João Pedro Hachiya
Pos supervisor: Wend Taylor
Logger: Markson De Castro
TI: Flavio Feliciano
