Biosimilars
Teva/Link 9
As close to the original as it gets!

Simlandi called us to do an incredible task: recreate the Mona Lisa. The idea was to bring to life the painting by one of the greatest artists of all time to show that some things are not mere copies of the original but contemporary versions of immortal masterpieces.

The creation and development process was challenging. We looked for models who could give us the perfect expressions to capture the right vibe with costumes, lighting, framing, and more. Our team considered every detail to reproduce the piece accurately while adding a fresh, contemporary touch.

We used many techniques and software to work on this project. We combined the ultra-high-resolution photography of the Phase One, with its 100 megapixels, with image adjustments and treatments using the best and most advanced tools available, such as Capture One, Camera Raw, Adobe Photoshop, Nuke, After Effects, and Akool AI. Our biggest challenge was maintaining the fidelity of the original's light, colors, proportions, and expressions in our modern, updated version.

Credits:
Director: Milton Menezes, Ramon Saroldi
Producer: Naire Cardoso
Coordinator: William S. Tadeu
Concept: Jhonatan Lechar
Still Post-production: Caio Vinicius
Video Post-production: Filipe Heinen
Commercial Director: Barbara Galvão
Commercial Manager: Naiara Lopez
Commercial Analyst: Yuri Cabral
Set Production Director: Karen Maia
Set Production Coordinator: Maria Carolina
Set Production Assistant: Caroline Cruz
Director of Photography: Milton Menezes
Camera and Photographer: Bernardo Calmon
Assistant of Photography and Camera: Felippe Costa
Assistant of Photography: Thaiane Lima
Gaffer: Jorge Sena
Assistant of Electrics: Eric Nascimento
Machinist: Lidio Macario
Assistant of Machinery: Sergio Santos
Assistant of Camera and Focusist: Erica Marinho
Logger: Markson Castro
Making Off: Raphael Boueri
Art Director: Karen Maia
Art Assistant: Carine Caz
Stageman: Julio Cesar, Renan Aguiar
Painter: Valter
Modelist: Regina Fonseca
Costume Designer: Renata Rodriguez
Makeup Artist and Hair Stylist: Sulamita Dancuart
Model: Sarah Scaramelo

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