VIVO & HBO MAX
BARBIE
Hi Barbie!🎀
In celebration of the premiere of 'Barbie' on the streaming platform HBO MAX, Vivo asked our team to create a FOOH (Fake Out of Home) project. Picture this: a Barbie doll's stylish bag suspended from the façade of a modern building in São Paulo, receiving a call from Vivo inviting audiences to watch the film.
In celebration of the premiere of 'Barbie' on the streaming platform HBO MAX, Vivo asked our team to create a FOOH (Fake Out of Home) project. Picture this: a Barbie doll's stylish bag suspended from the façade of a modern building in São Paulo, receiving a call from Vivo inviting audiences to watch the film.
It was a multidisciplinary process. FOOH brought together diverse skills, encompassing everything from photography and videography to 3D design and post-production. Our approach involved various techniques, from selecting the perfect location to capturing footage, implementing tracking, and crafting a 3D scene to show the designed bag. The look development was a standout feature, seamlessly integrating the bag into the scene. Our toolbox included essential software like After Effects and Maya, which were crucial in bringing all these elements together during post-production.
Credits:
Creative Direction: Marcéu Lobo
Production Direction: Marvia Macedo
Art and Costume Direction: Carine Caz
Production: Alexandrina Carneiro, Maria Clara Servan
Production Coordination: Lorrana Moreira
CGI Coordination: Priscila Teves
Production Assistant: Caroline Vallaperde
Concept Art: Ana Pies N.
Modeling: Giovanna Neiva
Rigging: Thiago Valentim
Lookdev Supervision: Marcelo Vaz
Lookdev: Giovana Novello
Animation: Felipe Assis
Sound Effects: Michel Araújo
Tracking: Leonardo Lino do Nascimento, Nicole Cosso
Post-production: Juca Caetano
Editing: Michel Araújo
Camera Operator: Raphael Barbanjo
Photography Assistant: Thaiane Lima
Extras: Alexandrina Carneiro dos Santos, Brandon Ventura, Carine Caz, Ebert Matheus Rodrigues, Heloisa Arantes Novaes, Jady Cristina da Costa, Sarah Nascimento Peres, William Tadeu da Silva
Production Direction: Marvia Macedo
Art and Costume Direction: Carine Caz
Production: Alexandrina Carneiro, Maria Clara Servan
Production Coordination: Lorrana Moreira
CGI Coordination: Priscila Teves
Production Assistant: Caroline Vallaperde
Concept Art: Ana Pies N.
Modeling: Giovanna Neiva
Rigging: Thiago Valentim
Lookdev Supervision: Marcelo Vaz
Lookdev: Giovana Novello
Animation: Felipe Assis
Sound Effects: Michel Araújo
Tracking: Leonardo Lino do Nascimento, Nicole Cosso
Post-production: Juca Caetano
Editing: Michel Araújo
Camera Operator: Raphael Barbanjo
Photography Assistant: Thaiane Lima
Extras: Alexandrina Carneiro dos Santos, Brandon Ventura, Carine Caz, Ebert Matheus Rodrigues, Heloisa Arantes Novaes, Jady Cristina da Costa, Sarah Nascimento Peres, William Tadeu da Silva
