Lu at BK
Magazine Luiza and Burger King
Magazine Luiza and Burger King
Created in 2023, the virtual influencer Lu was a pioneer designed to humanize the shopping and customer service experience on MagaLu's website. It was such a hit that 2022, she was crowned the most-followed virtual influencer by Virtual Humans, racking up around 55 million followers across social media. With that kind of history, when we were approached to help evolve and update Lu for the "New Version O fLu," we knew it would be epic!
Our team worked hard for months to update Lu to a more realistic version created in Unreal Engine, which gave the character enormous freedom. Now, the first adventure of the #NewLuVersion is here. In a historical partnership, the world's biggest virtual influencer wants to try a BK.
We thank Magazine Luiza and Burger King for trusting our team to make this happen. Check out the result!
Credits:
Direction: Vivi Adade
Coordination: Jhonatan Luiz, Lígia Borba
Production: Stefanie Dias, Héllyda Cavalcanti
Animatic: Giovani Hirochi
Layout: Micael Kental, Walter de Andrade
Animation supervision: Felipe Assis
Animators: Diego Hay, Rogério Britto, Ronaldo Brito, Francisco Leite, Abruel Moreira
Rigging: André Antunes, Thiago Valentim
3D Lead: Beatriz Yuassa
Modeling: Giovana Novello, Dan Rodrigues, Gui Caiaffa
Lighting/Look Dev: Marcelo Vaz, Micael Kental, Beatriz Yuassa
Real Time technical artists: André Antunes, Micael Kental, Abruel Moreira, Beatriz Yuassa
Grooming: Lucas Amaral, Jesus Fernandez
Clothing: Rafael Coppola, Jaque Tomazi, Sarah "Sandorah" Prado
Motion: Brandon Ventura
Post-production lead: Marcéu Lobo
Still comp: Diogo Vieira
Video comp: Brandon Ventura, Erik Cardoso
Colorist: Daniel Silva
Editing: Thom Gamboa
Coordination: Jhonatan Luiz, Lígia Borba
Production: Stefanie Dias, Héllyda Cavalcanti
Animatic: Giovani Hirochi
Layout: Micael Kental, Walter de Andrade
Animation supervision: Felipe Assis
Animators: Diego Hay, Rogério Britto, Ronaldo Brito, Francisco Leite, Abruel Moreira
Rigging: André Antunes, Thiago Valentim
3D Lead: Beatriz Yuassa
Modeling: Giovana Novello, Dan Rodrigues, Gui Caiaffa
Lighting/Look Dev: Marcelo Vaz, Micael Kental, Beatriz Yuassa
Real Time technical artists: André Antunes, Micael Kental, Abruel Moreira, Beatriz Yuassa
Grooming: Lucas Amaral, Jesus Fernandez
Clothing: Rafael Coppola, Jaque Tomazi, Sarah "Sandorah" Prado
Motion: Brandon Ventura
Post-production lead: Marcéu Lobo
Still comp: Diogo Vieira
Video comp: Brandon Ventura, Erik Cardoso
Colorist: Daniel Silva
Editing: Thom Gamboa
Set director: Milton Menezes
Set production lead: Lorrana Moreira
Platô: Luana K
Production assistant: Caroline Vallaperde
Project producer: Stefanie Dias
Cinematographer: Raphael Boueri
Photography assistant: Thaiane Lima
1st camera assistant: João Dreguer
2nd photography assistant: Giovana ferrarese
Logger: Cinthia Carvalho
Head electrician: Paulo Fortes
1st electrical assistant: Murilo
2nd electrical assistant: Atych
Art production lead: Karen Maia
Art and costume coordinator: Carine Azevedo
Food stylist: Ana Sanini
Food stylist assistant: Enzo
Set production lead: Lorrana Moreira
Platô: Luana K
Production assistant: Caroline Vallaperde
Project producer: Stefanie Dias
Cinematographer: Raphael Boueri
Photography assistant: Thaiane Lima
1st camera assistant: João Dreguer
2nd photography assistant: Giovana ferrarese
Logger: Cinthia Carvalho
Head electrician: Paulo Fortes
1st electrical assistant: Murilo
2nd electrical assistant: Atych
Art production lead: Karen Maia
Art and costume coordinator: Carine Azevedo
Food stylist: Ana Sanini
Food stylist assistant: Enzo
